Microsoft Dynamics 365 Marketing

Discover how to boost your marketing strategy and maximise your campaigns with Microsoft Dynamics 365 Marketing.

Reinvent your digital marketing and create personalised experiences that boost sales 

A company’s success is largely based on its ability to understand and engage its audience in a meaningful way. Microsoft Dynamics 365 Marketing is a comprehensive solution designed to revolutionise your approach to digital marketing. By integrating powerful tools and advanced functionality, this platform enables businesses to effectively create, execute and analyse marketing campaigns.

With features such as advanced segmentation, intelligent automation of repetitive tasks, and in-depth analytics, businesses can target their audience more precisely, optimise their campaigns for optimal results, and create personalised customer experiences. With Microsoft Dynamics 365 Marketing, you can be assured of a flexible solution, integrated with other Dynamics 365 applications, that allows you to stay at the forefront of innovation in digital marketing. 

Helping the Marketing department and Marketing Director

Microsoft Dynamics 365 Marketing is the perfect combination of operational efficiency and marketing growth. As a CIO, this integrated platform offers you a simple and secure implementation, integrating seamlessly with the existing Microsoft ecosystem. For the Marketing Director, it opens the door to advanced segmentation, intelligent campaign automation and in-depth analysis for measurable results. Together, you can create personalised customer experiences, optimise conversions and achieve your marketing objectives with agility. 

Benefits of Microsoft Dynamics 365 Marketing

Create attractive customer journeys

Microsoft Dynamics 365 Marketing revolutionises your marketing approach by enabling you to create highly attractive customer journeys. Using data from your contacts, accounts and prospects, you can personalise each stage of the customer journey. This in-depth personalisation reinforces the feeling of being truly understood by your company, improving loyalty and conversion rates.

Manage events and campaigns in an integrated way

Bringing together email, event and campaign data is easy with Microsoft Dynamics 365 Marketing. This platform gives you a 360-degree view of your customers by consolidating data, allowing you to better manage events and campaigns. This integrated management improves the relevance of your communications, using both demographic and behavioural data for more effective campaigns.

Personalise shopping experiences for greater engagement

Thanks to the intelligence of Customer Insights and the power of AI, you can anticipate your customers’ needs and personalise their shopping experiences. By leveraging relevant data gathered from your different Dynamics 365 applications, you can create highly targeted marketing campaigns. These campaigns guide your customers through personalised journeys, increasing their engagement and loyalty to your brand.

Unify your data for a complete view of your customers

With Microsoft Dynamics 365 Marketing, data silos are a thing of the past. This platform unifies all your marketing data, from email tools to campaigns, for a 360-degree view of your customers. This unification enables your marketing teams to work together seamlessly, sharing information easily. You benefit from in-depth knowledge of your customers, making it easier to make informed marketing decisions and create more effective strategies.

“We chose Hitachi Solutions because of its ability – like all our partners – to work internationally and its knowledge and experience of Dynamics 365 projects.” 

Fabrice del Aguila, Senior Vice President Digital Factory 

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